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What is a Sales Trigger?
A Sales Trigger is the point at which the
sale was made.
The Trigger is the Point of Pain for the Prospect.
It could be what keeps the CXO up at night. Or it
could be a benefit / productivity gain / convenience /
ease which your product / service provides.
The Trigger is
different in each sale.
Also, the salesperson (and especially
those guys in Marketing) have one set of ideas on what the Trigger will
be, but your Prospects will have a whole different set of Triggers.
Just ask them.
On
the Sales Trigger Weekly Call we will have a Sales Dissection and a
Sales Tip.
During the Sales Dissection we will look at an inked deal to find the
Trigger.
On a lost sale, we will identify where the sales process broke down.
Sign up today for the Sales
Trigger weekly call by
calling the office at 813-963-5884 or
emailing peter at rad-info dot net
What is a Sales Dissection?
Some
people dissect a case. Some people have an autopsy. Others call it
the post-mortem.
No matter what you call it, the Sales Dissection is where we examine a
sales case to determine the reason, the trigger, the breakdown in a
sales process.
We will need cases, so send them in. We will protect the identity.
Sign up today for the Sales
Trigger weekly call by
calling
the office at 813-963-5884 or
emailing
peter at rad-info dot net
813.963.5884
NSP Strategist
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